Photo: Korea Tourism Organization

Gwanghwamun Market

광화문 마켓 · Name and venue are machine-translated by Papago. Fees are in the original Korean.

D-39

This festival is held inside Seoul's live area ‘Gwanghwamun Square’. Live population will appear once it starts.

Jongno-gu visitors (forecast)(est.)

Quiet

3% fewer than usual this time last year

Whole-Jongno-gu stats, not the festival grounds

Expected crowds by date

12/11 (Fri)Plenty+2% vs usual

12/12 (Sat)Quiet-12% vs usual

12/13 (Sun)Quiet-5% vs usual

12/14 (Mon)Plenty+6% vs usual

Compares local visitors on the same weekday last year with usual levels

· Same weekdays last year (12-12 ~ 12-15): average daily non-resident & foreign visitors to Jongno-gu 464K people
· Usual (same weekdays in the 4 weeks before) daily average 478K people → 0.97×
· Measured for the whole district, so small festivals may show little change.

Quiet
~+5%

Plenty
~+20%

Moderate
~+50%

Crowded
~+100%

Very crowded
+100%+

Source: KTO DataLab (mobile visitors, daily by district)

Quiet is set by visitor growth versus usual.