Photo: Korea Tourism Organization

2026 Korea Tourism Souvenir Expo

2026 대한민국 관광기념품 박람회 · Name and venue are machine-translated by Papago. Fees are in the original Korean.

D-18

This festival is held inside Seoul's live area ‘DDP (Dongdaemun Design Plaza)’. Live population will appear once it starts.

Jung-gu visitors (forecast)(est.)

Quiet

1% fewer than usual this time last year

Whole-Jung-gu stats, not the festival grounds

Expected crowds by date

11/20 (Fri)Quiet-1% vs usual

11/21 (Sat)Quiet-1% vs usual

11/22 (Sun)Quiet-1% vs usual

Compares local visitors on the same weekday last year with usual levels

· Same weekdays last year (11-21 ~ 11-23): average daily non-resident & foreign visitors to Jung-gu 565K people
· Usual (same weekdays in the 4 weeks before) daily average 571K people → 0.99×
· Measured for the whole district, so small festivals may show little change.

Quiet
~+5%

Plenty
~+20%

Moderate
~+50%

Crowded
~+100%

Very crowded
+100%+

Source: KTO DataLab (mobile visitors, daily by district)

Quiet is set by visitor growth versus usual.